Cable Operators

Identify your next logical acquisition. Target individual systems or neighborhoods for rollouts of new services. Know your “must-carry” status – compare every TV station’s coverage area with your boundaries.

Programmers

Provide support to your local affiliates and find valuable audience information by combining in-house data, such as median household income or ethnicity, with cable system data for any cable service area.

Strategic Planners and Market Analysts

Identify audiences and/or distributors for new services. Conduct telecommunications market assessment and investment prioritization by comparing competing service coverage areas and potential subscribers.

Suppliers

Define new markets. Compare cable TV service areas with those of other providers to identify new business opportunities.

Our target markets include:

• Telecommunications

• Cable Operators

• Cable Programmers

• Marketing and Market Research Firms

• Data Providers

• Geographic Data Resellers

• Advertising Agencies

• Consulting Companies

• Mapping Software Companies

MediaPrints^TM provides an excellent platform for building complete solutions to help you gain an invaluable marketing edge in today’s competitive business environment.

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Case Studies

	With a client’s advertising deadline quickly approaching, and possessing only customer zip code data, a media agency turned to MediaPrints, the number one source of U.S. Cable system boundaries and data.			In an effort to increase website traffic and channel content, an affiliate sales group used MediaPrints data products for a quick solution.
Advertising Sales			Affiliate Sales
	As part of the business strategy to define their commitment to customer service, a long distance company profiled their database using MediaPrints cable boundaries and data products.			MediaPrints translation tables were used by a major wireless company to solve a business problem concerning the impact of UHF interference.
Customer Analysis and Profiling			Business & Market Planning

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High-Speed Internet Coverage!

To view a sample map click here

Determine precise boundaries for High-Speed Internet access areas
or target customers in High-Speed Internet areas for marketing 
and sales campaigns.

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Data-Only Products

Supporting cable system data for MediaPrints is available as separate products which can be purchased as either 2000 Census Block Group files or Zip Code files. Both are available as comma separated or database files. Our clients typically use these tables to join MediaPrints with their customer data to produce lists by cable systems, enhance marketing decision support systems, or improve marketing databases and business applications.

Block Group Translation Table: Identifies the cable system operator for each cable TV service area Census Block Group. Add value by flagging geocoded customer databases for the examination of customer data (counts, revenue) at the cable system level.

Zip Code Translation Table: Cable system table identifies the cable operator(s) for each cable TV service area Zip Code. Use the Zip Code file to add value to analysis or to enable system targeting on a web site. File is available at 5-digit level with or without system contact information. Table can also be customized at zip+4 level.

Click here to download samples from the Zip Code and Block Group translation tables.

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Contact Information

To learn more, call or email Scott Bamford at Enterprise Marketing Solutions:  732-980-0505   ext. 154.

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Download MediaPrints™

Boundaries for Geographic Information Systems (GIS)

A sample of the Chicago Metro Area is available for evaluation.
This sample includes layers for the Incumbent Cable System,
Cable Overbuilders, and Wireless Cable Systems.

Download ArcView Format File name: arcview_sample.zip File size Approximately: 500 KB To download ArcView Sample click here	Download MapInfo Format File name: mapInfo_sample.zip File size Approximately: 340 KB To download MapInfo Sample click here
Translation Tables
Samples of the MediaPrints™ ZIP CODE and Census Block Group translation tables are available for evaluation.
ZIP Translation with Cable System Information
File name: zip_trans.csv File size Approximately: 20 KB To download CSV Sample click here	File name: zip_trans.dbf File size Approximately: 50 KB To download DBF Sample click here
Census Block Group Translation with Cable System Information
File name: bg_trans.csv File size Approximately: 10 KB To download CSV Sample click here	File name: bg_trans.dbf File size Approximately: 20 KB To download DBF Sample click here
To Download the Data Dictionary click here. CSV files are comma delimited,  quoted text with the field name in the first row. DBF files are dBASE III files.
For more information,  call Scott Bamford @ (800) 526-8755 x154